New Words - New Definitions


last update: 17 May 2020



'New Words - New Definitions', is about the way ordinary words are given different, special meanings, is a partner webpage to 'Unusual Words'. All this section does is register new words or expressions that have come across my screen… and are new to me. And we also have existing words, but with new definitions.
Hope it's not all gibberish.

I've included some
SMS-shorthand, and some modern-day urban cant and slang. You can check our Wikipedia dictionaries on urban expressions and slang.

143 - I love you (counting the letters 1-4-3)
1433 - I love you too (letters 1-4-3-3)

5150 - California police code for 'escaped lunatic' (see
Lanterman-Petris-Short Act)

Ad clutter - the constant bombardment with ads across every media

Ad load - the amount of time people watch TV ads

Agnotology - is the study of cultural induced ignorance or doubt, particular created by the publication of inaccurate art misleading 'scientific data'.

Algebra - "a cruel pointless subject still taught in schools"

Alternative Facts - the defence of a false statement by saying it was "alternative facts"

Antidextrous - not good with either hand

Area 51% - the area of the US that votes Republican

Astroturfing - is the practice of hiding or masking the (financial) sponsors of a message to make it appear as if it originated from grassroots activism (i.e. spontaneous and often local).

Autopilot - "
what most people do at work"

Awfuliser - someone who always predicts the worst outcome

Bangalored - relocated to India

Big Lie - a propaganda technique where the lie is so 'colossal' that no one would believe that someone could be that stupid, so maybe it's true

Bizza - a big pizza

BLUF - Bottom Line Up Front - means putting the key conclusions at the beginning

Boomer holes - a house with holes for cable TV and landlines previously owned by a baby-boomer

Bounty bar - a white-acting black person

Brute Fact - is a fact that cannot be explained. You can explain one fact by reference to other facts, which can themselves be referenced to other facts, but in the end the 'last' fact cannot be explained and is a brute fact. Often the explanation of a fact is not a true explanation, but simply a description. The principle of sufficient reason may be understood to say that there are no brute facts.

budhttmwfi - but you don't have to take my word for it

Capacious - spacious or roomy

Catfishing - a deceptive activity often using a fake identity (sockpuppet) to abuse or fraud a victim, e.g. romance scams, trolling, etc.



chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal sanction


Clean-skin - without a criminal record (also lily-white)

Click-to-Call (Click-to-Talk) - when a customer clicks on an object and it completes a call to a person in real-time

Cobrowsing - two people accessing and navigating the same webpage at the same time

Cognitive inertia – The tendency for a particular orientation in how an individual thinks about an issue, belief or strategy to endure or resist change


Conehead - scientist, brainy person

Consensus reality[1][2] is that which is generally agreed to be reality, based on a consensus view.
The appeal to consensus arises from the fact that humans do not fully understand or agree upon the nature of knowledge or ontology, often making it uncertain what is real, given the vast inconsistencies between individual subjectivities.


Conversion - is when a visitor completes a desired goal (e.g. purchase, fills out a form, provides an email address), and the percentage that converts is called a conversion rate (see conversion marketing and conversion rate optimisation)

Cord-cutting - the of consumers to cancel their cable or satellite TV subscriptions

Corporate Death Burger - McDonalds

Culture jamming (sometimes guerrilla communication)[1][2] is a protest used by many anti-consumerist social movements[3] to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of a mass society to foster progressive change


Deckchairing - comes from "rearranging the deck chairs on the titanic" and means someone who is hopelessly still attempting to achieve a goal that is already lost

Dictionary - a paperweight, an archaic way to look up words before Wikipedia and spellchecking

Discommode - to cause inconvenience or disturb things

DNF - Did Not Find (or Did Not Finish)

Dot gone - unsuccessful Internet company

Doublethink is a process of indoctrination whereby the subject is expected to accept as true that which is clearly false, or to simultaneously accept two mutually contradictory beliefs as correct, often in contravention to one's own memories or sense of reality.[1] Doublethink is related to, but differs from, hypocrisy.


Dronies - those who snap images using drones

Dropshipping - selling products they've never handled, from countries they've never visited, to consumers they've never met

The Dunning–Kruger effect – Cognitive bias in which incompetent people assess themselves as competent, a cognitive bias in which unskilled people make poor decisions and reach erroneous conclusions, but their incompetence denies them the metacognitive ability to recognize their mistakes


DYKWIA - Do You Know Who I Am!

Ecoanxiety is caused by a dread of environmental perils, such as climate change, …

echo chamber is a metaphorical description of a situation in which beliefs are amplified or reinforced by communication and repetition inside a closed system and insulates them from rebuttal.


A filter bubble – a term coined by internet activist Eli Pariser – is a state of intellectual isolation[1] that allegedly can result from personalized searches when a website algorithm selectively guesses what information a user would like to see based on information about the user, such as location, past click-behavior and search history

Foot fault - a minor criminal violation

Funnels - a marketing funnel helps/simplifies the set of steps a customer has to go through (to a 'conversion')

Gaslighting -

Gaslighting is a form of psychological manipulation in which a person or a group covertly sows seeds of doubt in a targeted individual or group, making them question their own memory, perception, or judgment, often evoking in them cognitive dissonance and other changes including low self-esteem.


Gringoland - USA

Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.


Haircut - a reduction in the value of an asset

HMWI - High Net Worth Individual

Honey Pot -

Honey Trapping -

House hippo - a rotund house pet

HYDT - How You Do That

Hyperreality, in semiotics and postmodernism, is an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies.


IANAL - I Am Not A Lawyer

Idiolect - a person's individual speech pattern

Idiot box - Television

IDK - I Don't Know

IMO - In My Opinion (IMHO - In My Humble Opinion)

Intelligent design – A pseudoscientific argument for the existence of God, a class of creationism that attempts to support assorted topics in biological denialism by misrepresenting them and related junk science as scientific research


INYN - I Know You Know

IRL - In Real Life

Jesus year - a persons 33rd year of life

Lexifascist - someone who corrects others' language with an uppity attitude

Lily White - someone who rejects any culture other than a white middle American one, e.g. lily white housing accepts no minorities

Lily White - conventional, uninteresting, unadventurous, as in a food which is prepared perfectly but with no element of imagination and creativity, etc.

Lily Whites - ass-cheeks, as in "
you can kiss my lily whites"

Lily-whites - meant IRA terrorists who had no previous convictions, and who were very hard to trace and catch

Linear TV - industry jargon for traditional TV

Love Bombing -

Marinate - to sit around and do nothing

A meme hack is changing a meme to express a point of view not intended or inherent in the original image, or even opposite to the original.


Micro-influencer - a sub-set of
influencer marketing, i.e. people who have between 1,000 and 100,000 followers and are considered expert and trusted in a narrow field or niche

Mierdas Touch - a bit like the Midas Touch, but this is "
the ability to turn everything one touches into …."

A minced oath is a euphemistic expression formed by misspelling, mispronouncing, or replacing a part of a profane, blasphemous, or taboo term to reduce the original term's objectionable characteristics. Some examples include "gosh" (God),[1] "crumbs" (Christ), "crikey" (Christ kill me), "for crying out loud" (for Christ's sake), "darn" or "dang" (damn),[2] "doggone" or "gosh darn" (goddamn), "[cor] blimey" ([God] blind me), "shucks", "shoot", "shinola" (shit), "heck" (hell), "gee", "jeez", "jeepers", or "Jiminy Cricket" (Jesus Christ),[3] "feck",[4] "fudge", "frick", "fork", "flip" or "eff" (fuck).[5]


Obscurantism (/ɒbˈskjʊərənˌtɪzəm, əb-/ and /ˌɒbskjʊəˈræntɪzəm/)[1][2] is the practice of deliberately presenting information in an imprecise and abstruse manner, often designed to forestall further inquiry and understanding


On-brand - something that correlates with your identity or public image

Opinion corridor (Swedish: åsiktskorridor, Norwegian: meningskorridor) refers to a sociopolitical phenomenon that has been observed during the beginning of the 21st century in Sweden, and to some extent also in Norway. The expression itself was originally used in 2013 by Henrik Oscarsson [sv], professor in political science at the University of Gothenburg, as a metaphor for the limits of what's commonly accepted to debate.[1][2]
The concept is similar to the Overton window, which assumes a sliding scale of legitimate political conversation, and to Hallin's spheres, which assumes that the press implicitly groups issues into questions of wide consensus, legitimate controversy, and deviance.


Pain Point - recurring problems that customers experience frequently, sometimes stopping them from completing a transaction

PDF - Please Don't Forget

Perfumed prince - bureaucrat or careerist

Pizza Production Engineer - someone who puts toppings on pre-formed pizza bases

Plusing - continually improving something

Post-truth politics (also called post-factual politics[1] and post-reality politics)[2] is a political culture in which debate is framed largely by appeals to emotion disconnected from the details of policy, and by the repeated assertion of talking points to which factual rebuttals are ignored.


Prescriptibitch - someone who is evil about correcting grammatical mistakes

Programmatic advertising - ads that are bought and sold by software, without human intervention

Reality tunnel is a theory that, with a subconscious set of mental filters formed from beliefs and experiences, every individual interprets the same world differently, hence "Truth is in the eye of the beholder". It is similar to the idea of representative realism, and was coined by Timothy Leary (1920–1996). It was further expanded on by Robert Anton Wilson (1932-2007), who wrote about the idea extensively in his 1983 book Prometheus Rising.


Resolutionary - someone starts a New Year Resolution, then quits after three months

Retargeting - targeted advertising based upon a consumers previous internet activity, e.g. webpage they have previously viewed

See Food Diet - you see the food, and then eat it

Shift F7 - derives from the shortcut for the thesaurus in a Microsoft Word document, so 'Shift F7' replaces the word you could not remember or find, e.g. "
its just so … shift F7"

Shapeware - underwear designed to alter (smooth, control, lift, compress) a persons body shape (for the better)

Slam-clicker - someone who just stays in their hotel room and never goes out

Sledging -

Smize - spilling with your eyes

Social hacking describes the act of attempting to manipulate outcomes of social behaviour through orchestrated actions. The general function of social hacking is to gain access to restricted information or to a physical space without proper permission. Most often, social hacking attacks are achieved by impersonating an individual or group who is directly or indirectly known to the victims or by representing an individual or group in a position of authority

Sockpuppet - see also strawman sockpuppet which is a false flag pseudonym
- meatpuppet

government-sponsored sockpuppet management office


Spelling - a lost art

The spiral of silence theory is a political science and mass communication theory proposed by the German political scientist Elisabeth Noelle-Neumann. It states that a social group or society might isolate or exclude members due to the members' opinions. This stipulates that individuals have a fear of isolation. This fear of isolation consequently leads to remaining silent instead of voicing opinions.

The
splinternet (also referred to as cyber-balkanization or internet balkanization) is a characterization of the Internet as splintering and dividing due to various factors, such as technology, commerce, politics, nationalism, religion, and interests.

Stan - a super or extreme fan of something or someone

Stovepiping - transmit raw information to a higher level inside an organisation through an isolated and narrow channel

Subvertising (a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and political advertisements.[1] Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming.


swiftboating (also swift-boating or swift boating) is a pejorative American neologism used to describe an unfair or untrue political attack. The term is derived from the name of the organization "Swift Boat Veterans for Truth" (SBVT, later the Swift Vets and POWs for Truth) because of their widely publicized—and later discredited—campaign against 2004 U.S. presidential candidate John Kerry

SWMBO - She Who Must Be Obeyed

The third rail of a nation's politics is a metaphor for any issue so controversial that it is "charged" and "untouchable" to the extent that any politician or public official who dares to broach the subject will invariably suffer politically. The metaphor comes from the high-voltage third rail in some electric railway systems.

Thirstposting - people who post just to get the 'likes'

Thore - Think more, e.g. "I need to thore before I answer"

The Tinkerbell effect is an American English expression describing things that are thought to exist only because people believe in them. The effect is named after Tinker Bell, the fairy in the play Peter Pan, who is revived from near death by the belief of the audience.
Another form is called the Reverse Tinkerbell effect, a term coined by David Post in 2003.[1] It stipulates that the more you believe in something the more likely it is to vanish. For example, as more people believe that driving is safe, more people will drive carelessly, in turn making driving less safe.


TMI - Too Much Information

In philosophy, truth by consensus is the process of taking statements to be true simply because people generally agree upon them.
Imre Lakatos characterizes it as a "watered down" form of provable truth propounded by some sociologists of knowledge, particularly Thomas Kuhn and Michael Polanyi.[1]
Philosopher Nigel Warburton argues that the truth by consensus process is not a reliable way of discovering truth. That there is general agreement upon something does not make it actually true.

Truthiness - a seemingly truthful assertion not supported by evidence or facts

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.


UCLA - University for Caucasians Lost among Asians

Voodoo poll - untrustworthy results

Weble - alternative for web-log (blog)

WFH - Working From Home

Wikiality[edit]
See also: Truth by consensus, Cultural impact of The Colbert Report § Wikipedia references, and Woozle effect
In a July 2006 episode of the satirical comedy The Colbert Report, Stephen Colbert announced the neologism "wikiality", a portmanteau of the words Wiki and reality, for his segment "The Wørd". Colbert defined wikiality as "truth by consensus" (rather than fact), modeled after the approval-by-consensus format of Wikipedia.


Wirate - getting angry with a slow Internet connection

WOAT - Worst Of All Time

Zinger - a witty or pointed remark or retort